"Click on the result of google" is already old!? Two -thirds of users are found to leave as they are.

Yajima Watch

　After the user searches for Google, it has been revealed that the percentage of withdrawal from the search results page without clicking any of them is about two -thirds of the total.

　This is a report compiled by marketing company Sparktoro based on Similarweb data. 64.82 % of Google search performed worldwide in 2020, and about two -thirds of the search result screen only displays the search result screen. It was said that it was a so -called "zero click search" that did not transition to the previous page. In particular, 77.22 % for mobile devices, and if they are searched four times, the search results screen will be closed three times. The company has analyzed that Google's initiatives, which directly display the contents of summary and wikipedia on the search results screen, may be working, and the number of people who can do mobile devices without using desktops due to corona evil will increase. We anticipate that these trends are more likely to strengthen. By the way, according to the report, the number of people who click the advertising slot at the top of the search result is increasing, but this is also a low percentage of 1 % in mobile devices, and mobile users do not tap the link anyway. There seems to be no doubt that there is a tendency to do it.