Glossom starts app monetization support for tenki.jp, Japan's largest weather forecast media

Since iOS 14.5 released in April 2021, the IDFA opt-in rate of users is currently around 40%* after IDFA usage restrictions started as a measure to protect users' personal information. It is In addition, it is thought that the recent trend of strengthening personal information protection will be further strengthened in the future. It will be a future task to find a monetization method that matches the users and users.

"tenki.jp" is Japan's largest weather forecast media with 4.7 billion PV. Originally, the "tenki.jp" app was focused on monetization measures such as display ads, but there were concerns that installing display ads would impair the usability of the app. As a countermeasure against IDFA usage restrictions, the background was that we were looking for monetization measures other than the current programmatic monetization.


This time, in the "tenki.jp" app, Probro will propose a wide range of monetization measures that are not limited to conventional programmatic monetization measures, and accompany the continuous revenue growth of the app. We will support you in the meantime. As part of this, instead of giving users rewards that can be used in the app, we have launched an advertising format "Video Reward**" that allows users to watch a video advertisement of about 15 to 30 seconds. We will propose a wide range of monetization measures that have not yet been implemented, leading to further sales growth and improved user experience.


■ Comment from Mr. Takuya Kataoka, Trading Desk Group, ALiNK Internet Co., Ltd. As part of that, we were considering video rewards.
As a result of repeated MTG with multiple video reward operators, we decided to implement Glossom because we thought that it would be possible to realize user support, ad unit price optimization, and lead optimization after implementation.
On "tenki.jp", GAM (Google Ad Manager) is used as a distribution base, and advertising targeting using weather data is performed in regular pure advertising.In the future, we will also focus on developing new advertising products for video rewards. I would like to come.

*Source: AppsFlyer "Impact of iOS14 and ATT on the Mobile App Industry"

** Video rewards are in-app It is an advertisement that can give incentives such as currency and items. By implementing rewarded video ads at the point where users have left, you can expect to improve the user's active rate and retention rate.

*Product names and service names are generally trademarks or registered trademarks of their respective companies.


■ About "tenki.jp"

Weather forecast media that provides free weather information announced by the Japan Weather Association on its website/smartphone app. The service started in September 1997 and has a history of more than 20 years. The number of page views per year is 4.7 billion PV (estimate for web pages and smartphone apps combined).
In addition to weather forecasts, which are indispensable for daily life, we also provide specialized weather information, information on cherry blossoms and autumn leaves that tell the arrival of the season, information on disaster prevention such as earthquakes and tsunamis, and daily weather forecasts by weather forecasters. The commentary "Nikki Forecaster" is also a popular content. It is also distributed to external media, and is used by many users outside of "tenki.jp".


■About the Japan Weather Association

Company name: Japan Weather Association

Representative: President Futoshi Nagata

Location: Sunshine 60 55th floor, 3-1-1 Higashiikebukuro, Toshima-ku, Tokyo

URL: https://www.jwa.or.jp/


About ALiNK Internet Inc.

Company name: ALiNK Internet Inc.

Representative: Hiroto Ikeda, President and CEO

Location: 337 Yamabuki-cho, Shinjuku-ku, Tokyo Miyakojuso Yamabuki-cho Building 801

URL: https://www.alink.ne.jp/


About "Project Blossom" (commonly known as Probro)

Glossom Director Komuro and others App monetization professional team launched in December 2020. Utilizing the abundant assets of the GREE Group and the know-how gained through monetization support for over 10,000 apps, we have created an offerwall ad platform (*2) “GREE Ads Reward” and one of the largest monetization platforms for apps in Japan. By cross-analyzing the data of multiple marketing products such as "Adfuri-kun", which is the main application, we propose a wide range of optimal monetization measures for each application.
About "Project Blossom": https://www.glossom.co.jp/news/5fd0a087.html


About Glossom Co., Ltd.

Company name: Glossom Co., Ltd.
Representative: Kazuhisa Adachi, President and CEO
Location: 6-18-1 Nishishinjuku, Shinjuku-ku, Tokyo
Sumitomo Fudosan Shinjuku Central Park Tower 13th floor
>URL: https://www.glossom.co.jp/


Contact for inquiries about this matter
Glossom Public Relations Manager: Onodera
TEL: 03- 5770-9547
E-mail: pr@glossom.co.jp