Home router sales share by carrier
While SoftBank and docomo are competing for the top spot, the size of the home router market is expanding. It is clear from the "BCN Ranking", which aggregates the actual sales data of home appliance mass retailers and online shops, that 5G-compatible products are available from three major carriers, and that the sales composition ratio of 5G-compatible units remains at around 70%. became. In the home router market share by carrier, docomo, which released "home 5G" on August 27, 2021, took the top spot with a 48.9% share in the 4th week of August, the week of its release. Although the company's market share reached 61.5% in the 5th week of September, its market share gradually declined as supply could not keep up. SoftBank, which released 5G-compatible “Air Terminal 5” in the third week of October, regained the top spot with a 43.8% share. Since then, the two companies have been battling for the top spot with around 40%. Next, let's take a look at the sales composition ratio of 5G-compatible products for home routers. As of August 2021, UQ mobile and au had already released 5G compatible products, and the composition ratio was about 30% in the first week of the same month. With the release of docomo's "home 5G", the composition ratio jumps to the upper half of the 60% range. After that, it temporarily exceeded 70%, but since the second week of October, as docomo's market share has declined, the 5G compatible composition ratio has receded to the 50% range. However, with the release of SoftBank's "Air Terminal 5," the composition ratio turned to an upward trend again, and recovered to the 70% range for the first time in about three months, reaching 70.8% in the fourth week of December. After that, it maintained around 70%, and the composition ratio for the 3rd week of January 2010 was 72.0%. In a wireless LAN router user survey conducted by BCN in 2009, when home router users were asked why they purchased it, many answered that they moved or that it was troublesome to get a fixed line. . Considering that the 5G area is gradually expanding, it is thought that the number of home router users will increase in the future as a result of moving. *"BCN Ranking" is a sales database that collects and aggregates sales data for personal computers, digital home appliances, etc. from major home appliance mass retailers and online shops nationwide every day. ) is covered.
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