How does Femtech become an essential from a niche? - — Looking back on the 2021 Femtech industry

This article is reprinted from an article published on the independent venture capital, Global Brain, "GB UNIVERSE"

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In recent years, when I went to the store casually and became unable to confirm furniture and home appliances, I am growing to know the rough size and usability of the product while staying at home using a smartphone AR.

The Avataar, which offers a smartphone AR technology in the commerce market, announced the 45 million dollar procurement this time.E -commerce marketplace operators who have introduced the AvataAr system can add a 3D display function of their own products, so users easily try the product in the living room and their rooms, and make a mismatch after purchase.It contributes to reducing it.

Famous cases in the smartphone AR area include "IKEA" and "Shopify".Among them, the IKEA AR app has a pioneering impression and boasts AR use and high engagement in the commerce region.Shopify also provides AR functions for platform users.In addition, although it is difficult to understand the usage line, Amazon has a long AR shopping function.

The predecessor of the AR shopping area is the design trend that richly develops content on the web.For example, GUCCI and others actively launch development resources when the campaign page is expanded to expand the product experience.Dynamically moved web pages designed to convey the story of the product well.

In addition, sites that display 3D products on 2DWEB sites, such as the trunk case brand "RIMO", are often seen.While users freely treat products, there is a good conductor where the brands want to pay attention to the brand side and read the explanation.While reading the explanation, the product rich experience on the web, which actually moves the product, has been appreciated for a long time, and it was a company like RIMO that has been awarded for past web design awards.

By the way, these websites are inevitably high design power.You will have a hard time developing a site, and you will have a lot of effort to spin the product experience story.

That's where the smartphone AR area appears.The product experience that has been completed only on the site can be expanded realistically, and the story and usability of the product are detailed and intuitive as the companies introduced above.

SHOPIFY also provides a no -code development function so that the company's business operators can easily use the shopping AR function.However, in the case of Avataar, the market position of the "platform -on platform", which provides the basis for platformers such as SHOPIFY, has changed the market.It can be said that in the trends where user demand is growing, it uses a very good growth strategy that expands as a B2B business.

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