Surprising reasons that prices "not just soar on crude oil" began to rise

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When I go to a supermarket to buy food and daily necessities, I feel that the price has risen.The price has not changed, but I feel that the contents are decreasing.Recently, I have seen news that companies will announce prices.Why did the company suddenly decide to raise the price?This time, from the viewpoint of "Japanese nationality", the current situation is the economic critic Kohei Morinaga.[Photo] Data where you can see "consumer psychology" how much you tolerate the price increase

Japanese companies that could not raise prices easily

Prices are rising worldwide. As I wrote at the beginning in Japan, the price increase rush is gradually starting to occur, but it is still weaker than the rise in price in other countries. One of the reasons for this global price increase is the rise in energy prices such as crude oil, but in that case, prices in Japan should rise as in other countries. However, Japan's rise in prices has remained small by corporate efforts. Even if the raw material price rose, it was difficult to raise the price from the fear that consumers would not buy it if the company immediately passed the price and raise the price. Instead, corporate efforts, such as reducing costs, absorbed the rise in raw material prices. If so, why did each company decide to raise prices this time, even though the company should leave the price with self -help efforts without raising the price again? No matter how much self -help efforts, there is a limit to the limit of patience. This is also one reason. But I think there is a bigger reason.

Japan's prices increase due to the influence of the news

The media every day uses the words "inflation" and "stagflation" to create a special feature on price rise. Because it is a story that directly affects households, it is easy to get audience rating and PV (page view). As a result, check what will happen from the published data. Looking at the "Consumer Trends Survey (Changes in Property Properies expected one year later)" announced by the Cabinet Office, consumers expect prices to rise in one year from last year. It is increasing rapidly. Looking at the "Price Monitor Survey" announced by the Consumer Affairs Agency next, 80 % of consumers think that raising prices such as foods and other items to be "there is no way" considering the current situation. You can see that there is also. Every day, prices are rising in other countries, and the reason for the rise in energy prices, such as crude oil prices, is also reported at the same time, so consumers have begun to “expect”. It has become a situation that is acceptable as "there is no way." This is an environment that makes it easier for companies to raise prices, so some companies will gradually increase prices. Then, the other companies that saw it follow. In this way, Japanese people are easily dominated by the air, so at first the company will endure, but if the air is gradually fostered, it will be a rush to increase the price. However, prices do not continue to rise. This is because if prices rise too much, demand will decrease dramatically. In other words, the key to our wages will increase in the future. I would like to take this story again. Reference / Cabinet Office "Consumer Trend Survey ", Consumer Affairs Agency "Ordawa January 4th, Price Monitor Survey Results (Breaking News)"

Kohei Morinaga