Panasonic proposes "just right" lifestyle in the evolving home appliance business

Panasonic holds a presentation of new home appliances and services

Panasonic will hold a presentation of new home appliances and services to be proposed in the coming new normal era, which is called "To each person's" just right "life." Mr. Masahiro Shinada, Senior Managing Executive Officer, President of Appliances Company, Panasonic Corporation, explained at the beginning the world that Panasonic's home appliances want to realize and the thoughts put into the products. [Photo] "Layout-free TV" with separate tuners / monitors ■ The home appliance business is still evolving "In a new lifestyle, the home, which is the center of life, has changed its role to the center of all activities, and each home appliance has its own. A role to support the lifestyle that you want to realize is required. Connection connection and easy operation are also required for IoT of home appliances. "" Providing various IoT home appliances and functions required for a wide range of contacts efficiently and optimally. We will tackle global environmental issues. We will also contribute to social issues such as energy saving and reduction of food loss. We would like to play a role in taking action for sustainable living by choosing Panasonic home appliances. " The first step is "Panasonic's new challenge toward the new normal era." We will continue to create standard products that will continue into the future. We declare that Panasonic home appliances will be the best partner for each person who enjoys life. " Next, Mr. Akira Kono, Vice President of Appliances Company, Panasonic Corporation and General Manager of Consumer Marketing Division in Japan, explained the specifics of "new home appliances and services that are more likely to live in each individual's life." Panasonic started to use IoT for home appliances as a "living update" in 2018. Currently, IoT home appliances are in 12 categories such as air conditioners, washing machines, refrigerators, oven ranges, rice cookers, recorders, and TVs. It is said that it occupies 30%. "We have continued to grow by double digits every year since 2018, and we will continue to accelerate the development of services unique to IoT home appliances." As a result of the connection of home appliances to the Internet, it has become possible to understand the changes and problems of customers' lives in detail, and we have announced new home appliances and services that allow each one to be closer to each person's life. I explained. ■ Proposal of an air environment that realizes a comfortable and clean life The unique clean technology device "Nanoe X" has evolved, and it is said that 48 trillion OH radicals, which is 100 times the amount of conventional ones, will be generated as "New Nanoe X". , It is said that the suppression and deodorization of mold fungi and pollen have become faster. "New Nanoe X" is newly installed in the humidified air purifier released in September and the air conditioner LX series released in November. Furthermore, "Diaino", which realizes sterilization and deodorization performance by hypochlorous acid technology and Nanoe X, has also been well received. In addition, utilizing the accumulation of sleep research, it is said that an air conditioner specialized for bedrooms is under development. ■ Proposals for living with family members cooperating with each other in household chores In response to the increasing amount of time spent at home, "everyone can do household chores easily. Do not do household chores for a specific person." It is said that it aims to be realized. One of them is a service that notifies you by voice of TV, private VIERA, and robot vacuum cleaner in advance of things that you tend to forget. An image that creates a lifestyle in which families cooperate to do household chores, triggered by voice. The service will start this fall, and Yamato Transport's home delivery notification service is scheduled to start in the spring of 2022, and it is said that it is collaborating. It is said that the number of service-compatible home appliances will be gradually increased and external cooperation will be expanded. The other is a washing machine that even people who are not accustomed to washing can easily operate. He said that he made the washing machine easier to use, paying attention to the fact that the number of washings during the day is increasing due to the spread of work at home. The tanned drum type washer-dryer is equipped with three tanks that are compatible with detergents, fabric softeners, and fashionable clothes detergents, in addition to the popular automatic detergent loading function. It also supports external operations by linking with smartphone apps and voice notification services for driving conditions. The other is a stick vacuum cleaner that anyone can use quickly. A new shape that separates the main body and dust box, which are specialized for suction, has been adopted to realize the lightness of the main body and make it easier to clean. ■ Proposal of cooking appliances and food services "Stock Manager" that informs the stock information of foodstuffs by IoT support for foodstuff management of refrigerators, which started in February of this year, and weight detection. He said that he was already receiving a lot of feedback, and he was confident that he would reduce food loss that he had forgotten to use. Then, the oven range and rice & cooker released in September by a new proposal called "My Spec Series". It is a series equipped with the minimum necessary functions, starting from the fact that not all the functions of the full-spec model are used. The microwave oven can be updated with the functions required for changing life stages later, and you can buy more grill plates and steam pots. Rice & Cooker is a cooking appliance that can easily cook and cook rice with one unit. He also introduced "EATPICK," a delicious and connected food SNS service that has reached 280,000 members, and "Foodable," a subscription service for home appliances and ingredients. ■ Home appliances that realize living that utilizes the house as various places In the Korona-ka, it was introduced as a home appliance that brings new proposals to how to use the house, which changes not only into living spaces but also into working spaces and learning places. Is a layout-free TV released in October (separate item). By separating the tuner section and monitor section of the TV, the TV storage space and usage, which were limited by the restrictions of the antenna terminal, can be freely used. It is also expected to monitor online conferences and online classes. The industry's first 4K wireless transmission technology is used from the tuner section to the monitor section. It is said that it utilized the wireless transmission technology of the Private VIERA TV and the 4K video compression technology of the 4K DIGA. It also has a built-in hard disk. In addition, an LED ceiling light that supports the appearance in the house by installing "character clear light" was also introduced. ■ Further enhancement of support services after purchasing home appliances Customers will be able to connect with Panasonic by registering products on the member site "CLUB Panasonic" and connecting IoT home appliances to the Internet. The QR code has been used to simplify the connection to the Internet connection of home appliances, which has been troublesome until now. It has been implemented since the rice cooker released in June. In addition, we will implement "1 to 1 support tailored to each home appliance" and inform you of maintenance methods and unused functions according to the usage situation. In addition, paid "Panasonic Care" has started, such as notification of maintenance timing according to the usage status of home appliances online and in real life, and delivery of consumables as appropriate. Starting with air conditioners and washing machines, we will expand to other products. In the event of a breakdown, it will be repaired by the manufacturer for up to 5 years at no additional charge. For air conditioners, the air conditioner cleaning service will be renewed. We will inform you of the inspection and cleaning time according to the usage situation so that you can use the air conditioner comfortably at any time. An organization specializing in air conditioner cleaning will handle this. ■ Evolving home appliances and services to create a lifestyle that is just right for each person Panasonic will gradually develop various products and services that are close to each person, saying, "In 2024, the composition ratio of home appliances that will be connected will be 60% of all home appliances. , Aiming to connect with 10 million customers. " Mr. Kono said, "At a major turning point, Panasonic will revolutionize the way home appliances and services should be in the new normal era. To live a life that is just right for each and every one of us. We will continue to create products and services that will become a staple of the future. "

PHILEWEB Business Yukari Tokuda