Shiseido developed "Beauty DNA Program" to put forward personal skin care methods in DNA examination. Monitor experience began in late March.

Shiseido develops the best care service "Beauty DNA Program (Beauty Danuei Program)" according to the inherent skin characteristics of individuals, such as the ease of wrinkles and the degree of difficulty to form, through the active use of the DNA test method of independent algorithm.

DNA Inspection Service "Beauty DNA Program"

In addition, the service will be tested with the 150th Anniversary Monitor experience, which was recruited in late March 2022.

"Beauty DNA Program" is a technology that uses AI technology to identify the skin characteristics produced by DNA, and a digital beauty consultant (hereinafter referred to as BC) to propose the most suitable nursing method online according to the examination results.

Through the latest personalized service with the integration of technology and people, we will continue to support everyone's beauty.

Shiseido, which changes the needs of diverse users with the scourge of corona and the evolution of technology, uses digital users to "customize the experience (beauty experience that suits everyone's needs)" whenever and wherever they want it. It is said that its goal is to provide smoothly.

Shiseido will also provide a variety of values while responding to the needs of users in the future.

Service Overview:

(1) DNA examination saliva was collected from a special kit mailed to home for DNA examination. The examination items include "ease / difficulty of wrinkles and spots", "skin physique" of the skin type of individual birth, "skin elasticity" of items related to skin aging, and "vitamin adjustment" for healthy skin. a total of 27 items.

He believes that the innate skin characteristics can be comprehensively understood from the test results.

(2) to explain the results of users' DNA examination and put forward the nursing methods to guide users to "the skin they want to be" through online conversations aimed at the BC of personal conversation numbers. In addition, in order to serve as a reference for future nursing and commodity selection, provide a "beauty plan" that summarizes the nursing methods introduced in the meeting into a report form.

(3) personal support is based on the results of DNA examination, sending seasonal beauty suggestions by email, etc., in order to achieve the skin users want, implement continuous personal support.