[New Suzuki Alto] 470,000 yen Alto is now about 940,000 yen, is it appropriate?

The new Suzuki "Alto", the ninth generation announced on the 10th.Alto is a model that repainted the power of the mini car industry at the time of 479, 42 years ago, even at 479 yen.The cumulative sales in Japan have exceeded 5 million units, one of the main models of Suzuki.

The feature of the new Alto is the fuel efficiency performance by the combination of the new engine (R06D) and CVT.In addition, a mild hybrid model has been added to achieve fuel economy of 27.7km/L (WLTC) (the energy model is 25.2km/l).In addition, all vehicles are equipped with "Suzuki Safety Support", and a rare head -up display has been adopted in this class.SRS airbags are standard equipment for all models, including side, front seats, and curtains.The display audio can be selected, and the 7 -inch display will be a display of back cameras, front cameras and all -direction monitor, in addition to smartphone cooperation such as Android Auto and CarPlay.

In the question and answer session of the press release (online), Toshihiro Suzuki, President and CEO, mentioned the successive alto, but the mini car is "originally good fuel efficiency and LCA, and it is like clogs that support people's daily lives."talk.The price of 470,000 yen at the time of the release was clearly expressed.

In the ninth generation announced this time, the new alto was prepared with a popular gradation (A, L) and mild hybrid (Hybrid S, Hybrid X).The lowest price is 943,800 yen A grade.The price setting that costs less than 1 million yen in mini vehicles, which are high -performance and luxurious equipment, can be said to be sufficiently functioning as "clogs" used for everyday wear.

According to President Suzuki, President Suzuki stated that "940,000 yen would be appropriate considering the rise in price from 1979 to 2021, and the necessary safety equipment."Of course, there are some commercial grades of 1 million yen or less in other companies' light vehicles.

However, they often have a minimum of equipment and safety support devices.In 1979, Alto also opened and closed with air conditionerless, power stream, and "shaved ice" handle.Young people may not have a "shaved ice handle", but the windows opened and closed manually.

If you think so, you can nod that the price is doubled in the last 40 years.The Japanese name GDP in 1980 was about 255 trillion yen.In 2020, it is about 538 trillion yen.About 2.1 times.Considering the standard equipment of the airbag and advanced driving support system (ADAS), President Suzuki's words are certainly correct.Nevertheless, if you think that a mini car of 1 million yen is expensive, it is probably not the price of the car, but we became poor.

Although the market, consumer voices, and the principle of competition strengthen industries and technology do not deny, it is natural that additional equipment and functions are required.There is a limit to trying to offset that part only by the principle of competition and corporate efforts.It may be time for consumers to change their consciousness.