Which one is the "band-aid" in your area?
The one you posted when you were hurt. What's your name? "of course, is it 00? "I might think so. In fact, the name of "00" varies greatly from region to region. The common name is "band-aid", but its title varies from country to country. Even in neighboring areas, there are different terms of address. By the way, the author used to be called "Sabio", but it didn't make sense to my friends. I had a confused experience, and now I call it "band-aid". [photo] Sabio, who is deeply loved by the people of Hokkaido, was revived in April 2020 under geographical restrictions, sorting out the differences in the names of the area into a clear map, known as the "map of band-aids." According to this, in addition to the "band-aid", there are mainly six kinds of names, such as the band-aid Keban Sabio Li Batterpuchisban. It is said that any nickname other than a "band-aid" is a trademark for a band-aid, and on the site, "the most popular (or recognized) trademark in the site is used as a nickname for a band-aid." The person responsible for making the "Band-aid address Map" is Asu Pharmaceutical Co., Ltd., which is headquartered in Kumamoto Prefecture. Why do you make such a map? I asked the person in charge. Is the opportunity from "Sabio"? Made a "map of the name of band-aid"-first of all, please tell me what kind of company your company is. "our company is a manufacturer of pharmaceuticals, medical devices and medical and health products with scar care products such as band-aid as the main body. In particular, the emergency band-aid is proud of the largest production quantity (number of copies) in China. "- the largest in China! I didn't live because I didn't study. "I take it for granted. A lot of people don't know the name of Asu Pharmaceutical. Because, about 80% of the company's products are private brands (PB), that is, each other's brand goods. Meet the production entrustment of drugstores, home centers, supermarkets, convenience stores and other industry leading companies, and develop PB products with customers. More than 150 kinds of band-aids have been made by combining original products with PB products "- Please tell us how your company made" Band-Aid address Map ", which is dominated by the so-called BtoB transaction. "the opportunity is the revival of the Sabio brand, one of the nicknames of the band-aid."-what is the opportunity of "Sabio"? Sabio is sold by Lion Co., Ltd. and used to be a manufacturer of the company, but stopped selling it in 2002. After that, we also know internally that even after a few years, the band-aid will be called "Sabio". Enthusiastic customers called about Sabio, and the sales store in Hokkaido made a sound to the company's sales manager that they "want to sell the goods named Sabio". In 2019, under the influence of these voices, the company conducted a field survey especially in the Hokkaido area, which is considered to be rooted in Sabio Bran. As a result, although the sale ended 17 years ago, it is widely recognized as a band-aid on the island of Sabioban in Hokkaido. From there, "bring Sabio Band-Aid back to life!" Has become such a trend. In these surveys, I once again found that the title of band-aid varies from region to region. Therefore, as part of the promotion campaign for the re-sale of Sabio band-aid, a questionnaire survey was carried out to produce a "band-aid address map"-so it is! Did you know that the names were different in different areas before the survey? "Yes, I know. However, I was surprised that we tried to survey by region, which was more scattered than expected. "- what method is used to conduct the survey when making the map? Please let me know if you make an effort to make it easy to understand. "the survey was conducted through a WEB questionnaire. Now in the "Band-Aid address Map" permanent questionnaire survey form, continue the survey. Each prefecture and county on the map will be represented by the most things, and more detailed information will be considered in the future. When making maps, considering mobile phones, computers, tablets, etc., it is easy to see at any terminal. "- by the way, which title is dominant in the company? The mainstream of Kumamoto is "Liverpool", but when he enters the company, he will not be called "Liverpool". Because this is the trademark of the competitor (laughter). After entering the company, there should be a lot of people called "first aid class" or "band-aid". "- obviously it was Kumamoto's company, but Sabio came back to life in Hokkaido. Our factory is in Kumamoto and has been doing business with retail stores across the country. As I just said, the resurrection of Sabiobran is based on the request of the superior sales store in Hokkaido. What Hokkaido limits is that Sabio Blanc has an overwhelmingly high permeability and recognition compared with other areas, so start with Hokkaido. "- what's the difference between Sabio and other products of your company? Please tell me the difference from Sabio in the early years. "in the revival of the brand, what our company insists on is the 'yearning' of band-aids for people who are attached to Sabiobran. In March 2019, about 5000 people living in Hokkaido were selected from a screening survey (a prior survey conducted before this survey), and a questionnaire survey was conducted on "key points to pay attention to when purchasing band-aids". There thoroughly pay attention to the required function and quality, as the "new Sabio band-aid" resurrected-meticulous preparation! Could you tell me more about the function and quality? "the tape part of the band-aid is a double-layer structure of non-woven cloth and film, using a material with excellent flexibility but waterproof function. Because it is a soft material with little softness, it is also very suitable for joints, and it is also very comfortable to wear. Because it is something affixed to the wound, the use of pads containing disinfection ingredients, etc., is also very fastidious in hygiene. As for these materials, in the early days of Sabio, they also included materials that had not yet been developed. "- it's not simply to revive the same commodity. "this is not a copy of the merchandise at that time, but the position of the modern reborn 'new Sabio band-aid'. As a result, the packaging has also taken on a new look, based on white-collar workers, to design a simple design with an advanced sense. "- Band-Aid is evolving. If you have a knack for choosing and using methods, please let me know. "now, there are generally two types of band-aids: burr therapy (moist therapy) and dry therapy (traditional type). Nursing treatment is a kind of treatment that stimulates the self-healing ability of human beings by keeping body fluids in the wound. On the other hand, dry therapy can not only prevent miscellaneous bacteria and double bacteria from entering the wound, but also cure the wound after drying. Nursing treatment can be cured quickly, which has become a topic, which is recognized as a treatment method in recent years, but with the premise of "body fluid coming out of the wound". If there is no body fluid, or if the epidermis is produced due to the progress of treatment, the body fluid no longer comes out, and the sanitary environment is poor, it is recommended to use a general band-aid to protect the wound. With regard to traditional band-aids, there are also various types, such as "telescopic" suitable for bending and stretching of fingers, "waterproof" with water resistance, and "type with medicine" with disinfection ingredients in the pad. "- depending on the use and the site of the injury, a variety of types can be selected. "as a precaution, if cure is used, carefully observe the state of the wound every few days and make sure there is no abscess, fever or tingling. If you feel abnormal, please accept the doctor's diagnosis immediately. "- Thank you for your detailed advice! What will be the response when the map of the name of a band-aid is made public? What have you done? please let me know if you have any comments from guests. "thanks to you, we have a lot of people browsing. Taking this content as an opportunity, I would like to know our names and products. Judging from the comments on the questionnaire received, especially those who have been living in the same area, many people think that the name of this area is used all over Japan. I also often receive reports that "my own address does not make sense in other areas". The name of each region is different, which is the biggest reason why I find it interesting. "- there are regional differences in places like this, and I didn't know it before I looked at the map. Finally, if you have the idea of a band-aid and the message you want to convey to the reader, please do. "I think band-aids are used as an emergency measure to quickly deal with emergencies where no one wants to get hurt or injured. Prevent the deterioration of the injury, while suppressing the pain, try not to give treatment in the form of obstacles in the daily life after the injury, and cure it quickly. The "should be targeted" for such scar care products will also provide a variety of goods in the future. "the map of the title of band-aid is full of the unique persistence of band-aid experts. Friends from different places of birth said, "what's this called?" "after listening to this, the topic will expand. On the site, the origin of each nickname is also explained easily. The questionnaire is also continuing to be implemented, so you might as well contribute your title. Interview article = Yoshii Anzi
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