Gucci released GUCCI Virtual 25 for VRChat avatar sneakers.Digital limited model

GUCCI, a brand, has released "Digital Sneakers" for avatars such as VRChat.The price is about 1400 yen for digital models for 2 platforms, ban on AR fitting, shared functions, artist wallpapers, etc.

By purchasing from GUCCI SNEAKER GARAGE, a new interactive sneaker counter established in the GUCCI official app, you can get a social VR platform VRChat and a social game platform digital model "GUCCI VIRTUAL 25".

GUCCI SNEAKER GARAGE in the official app is a sneaker section where you can browse Gucci's real sneakers and try on AR or purchase it as it is.

You can also try and share your own virtual sneaker design with a "generator", watch artists' collaboration works, and learn design stories.

"GUCCI VIRTUAL 25" is a "digital sneaker" that can be purchased in the app from Gucci Sneaker Garage.

If you purchase "GUCCI VIRTUAL 25 Special Package", you can share AR fitting photos, and you can get avatar items and artist wallpapers that can be used with VRChat and Roblox.

The price is 1480 yen for iOS App Store.1320 yen for Google Play.

For VRChat, download it as an asset file for Unity, like virtual items that are generally sold as 3D accessories.Originally, you need to add tools for developers, such as VRChat SDK and Unity.

"GUCCI VIRTUAL 25" can also be purchased on Sneakers' AR try -on and sales app Wanna Kicks.It is slightly cheaper at 1100 yen in the iOS app in -app, but this is only a virtual fitting and sharing it on SNS, and there is no avatar item.

The "generator" in Gucci Sneaker Garage is a function that designs virtual custom sneakers by combining Gucci's prepared parts and colors.You can share it with social media or vote on the app, but you can not purchase sneakers designed here as avatar items.

This time, the only digital "GUCCI VIRTUAL 25" is sold as "digital items from GUCCI".Gucci's real sneakers are around 100,000 yen, but even if you buy them, the virtual version will not come.

When the market for VR avatar items and virtual collection items has expanded and technology such as duplicate prevention is spreading, I want a virtual version to be included by purchasing real brand items.

Speaking of GUCCI's avatar items, THE NORTH FACE X GUCCI collaboration items were distributed in the Pokemon GO game.This is free.

Originally, it was a guidance measure that can be obtained by visiting 100 special pocket stops worldwide, but it is distributed for all players due to corona.

Pokemon GO, THE NORTH FACE X GUCCI Collaboration Collaboration Distribution items are all distributed.No special Pokestop visits required