Google launches a counterattack with tablets, Entertainment Space to promote entertainment consumption

On May 5th (local time), Google announced the entertainment hub "Entertainment Space" for Android tablets.

In the tablet market, Apple's iPad series is doing well, and Android is still focused on smartphones, but according to Google, the number of Android tablet users increased by 30% year-on-year in 2020. Tablets, which have larger screens than smartphones and can be carried around freely unlike TVs, are most used for personal media consumption, without having to go back and forth between movies/dramas, TV shows, YouTube, games, and e-book apps. , making their content directly accessible through the Entertainment Space. Improving your Android tablet experience by focusing on your biggest user needs. By making it easier to enjoy digital content, it will also lead to expanded use of Google's content services.

For example, when you sign in with an app for a subscription service that supports Entertainment Space, you'll see personalized content from that service displayed in Entertainment Space. From a huge amount of content such as recommended movies, dramas you are watching, and books you are reading, you can access the content that users should prioritize and consume from one place. In addition, it supports the profile of each family member in response to the trend of shared use of tablets by family members.

Entertainment Space has three tabs: "Watch", "Games" and "Read". Watch includes content from video subscription services such as Hulu and Twitch, movies and TV shows purchased or rented from Google TV, and YouTube content. The Games tab is for Google Play games. Supports instant play that allows you to try out the game without downloading it. The Read tab is a digital book on Google Play Books. Browse recommended books with a sneak peek and access audiobooks.

Entertainment Space will be available in the U.S. on Walmart 'onn.' tablets later this month, and will be rolled out globally to existing and new products, including Lenovo and Sharp tablets later this year. .