Lion Experience 2021, Peugeot Experience Event ... New 308 and 508PSE exhibition

Group PSA Japan starts with Peugeot's experience event, Peugeot Experience 2021 from September 2 to 5, Tokyo Roppongi Hills, Nagoya (September 11-12, JR Gate Tower Event Space), Osaka (9).It will be held at Grand Front Osaka Knowledge Plaza on the 18th to 19th.The new "308" and "508PSE", which will be unveiled for the first time in Japan, will be exhibited at all venues.

Peacyo is the best in the sterrice

Along with the FCA Japan, Pontas Hegstrom, who was led by Group PSA Japan, said in the greeting of the event, "Over 300 brands with unique characters, inferior creativity and long history.I'm very excited to lead with dealer networks. "Group PSA Japan President and CEO Pontas Hegstrom

The 7 -branded sterrice brand sold over 28,000 units from January to July this year.It has recorded 42 % growth compared to the previous year.This appeals, "The growth rate is more than twice as much as a pure imported car, and the growth rate is four times compared to the entire passenger car market."

Peugeot, in particular, said Pontas, "the most selling brand in Japan in Japan."Peugeot sold 8,525 units that surpassed jeep this year, and a total of 67 % compared to the previous year until July, 3 compared to the pure imported car market..It is 5 times the growth rate.

The new logo is also a lion

By the way, Peugeot adopts a new brand logo.This event is also a place to show off.Peugeot's successive logo

Since 1850, Peugeot has been changing with 10 logo, all of which are lion designs.The logo says, "It symbolizes the evolution of Peugeot brands that keep adapt to new times, new needs, and new trends," said Pontas.The predecessor logo, which has been used since 2010, looks back on the change of the change at the time, saying, "It was necessary to change the brand's transition to the advanced market.""In the past 10 years, Peugeot has completely reviewed the model lineup and redesigned this time to keep pace with those latest products, because Peugeot is a brand that reflects the breath of the times."Say.

And the 11th logo this time is "It's refreshing, high quality and more elegant. This new logo created by Peugeot's global brand design studio, Peugeot Design Lab. The new logo is highly eager."This is the emblem with the lion's head," says, "The new logo embodies the past Peugeot, the current Peugeot, and the future Peugeot. This new emblem shaped like a lion is the same as before.Partial. With this emblem and new visual identity, Peugeot is rebuilding himself to keep being modern, and to keep being "hyper modern". "Talk about the expectations in the logo.Peugeot 308

According to Hiroki Shizu, the group PSA Japan Marketing Department Peugeot brand manager, "The key to growth is that each individual model has led the brand. On the other hand, the environment surrounding the automotive industry is to be electrified.The scope of value provision, such as rapid development and penetration of digital technology, entry of different industries, and the rise of new business models, has been expanding beyond the frameworks so far. Peugeot is a brand in such an era.In order to survive, it is necessary to improve not only product power but also brand power, so we will search for new branding stages. "explanation.Group PSA Japan Marketing Department Peugeot brand manager Hiroki Shizu

So Peugeot returned to the origin. Peugeot's founder, Alman Peugeot, was curious and foresight, and announced the first Peugeot car, which was equipped with a steam engine at the Paris Expo in 1889. He then developed "Type 3" equipped with gasoline engines and succeeded in mass -producing. Alman Peugeot, "I thought that the unique and ingenious passion and independent thinking were Peugeot's DNA and needed in such a change in environmental environments." Say. Peugeot said, "Inventive high -end gainerist, as providing a unique price of Peugeot, a unique and sensitive value, while providing quality products and experiences at an appropriate price to the customer. "Under the word", he redefined his position as a brand. "

Naturally, not only the logo changes, but also the new Peugeot brand identity is incorporated into many factors, including stores.The key color has been changed from dark blue to black, and the typeface has been renewed."This new spatial concept is to be expanded to 77 dealers nationwide as a Peuge Diller's" New Lion Experience "," said Pontas.

Pontas quotes the comments of Peugeot's brand CEO Linda Jackson as follows:"Peugeot is trying to renew the relationship with customers. It's about changing the time spent with Peugeot into a high -quality time. In an era when it changes rapidly," time "is the rare and most valuable asset.It can be said. Peugeot will provide all of the high -quality experiences. "

508pse is exhibited on the background of the motor sports participation

At this event, there was also an announcement of motorsports.According to Group PSA Japan Marketing Director Toma Birco, "Peugeot has a long history of motorsports. In recent years, rally in the 1980s, F1 in the 1990s, 2000 WRC and endurance races.I was introduced.Group PSA Japan Marketing Director Toma Birco

In 2022, Peugeot participates in the WEC and the World Endurance Championship with "9x8"."Puyo's Neo Performance Hybrid Car is equipped with 900 horsepower high power. It is a racing car developed by combining motor sports experience for 30 years and Peugeot technology."In addition to participating in the World Endurance Championship, we plan to participate in the 6 -hour endurance held at Fuji Speedway in October. "Peugeot 9x8

This time, the 508PSE was exhibited after participating in these motorsports, saying, "This 508 is an icon that inherits those long history. 360 hp, 520nm high -power plug -in hybrid engine.-100km/h acceleration is 5.Emphasize the high performance as "2 seconds".Although it is a four -wheeled plug -in hybrid equipped with a motor on the front and rear, the WLTP protocol has a CO2 low emission of 46 grams per kilometer per kilometer.Peugeot 508Pse Peugeot 508PSE Peugeot 508PSE

Low and long 308

The other one exhibited this time is 308, which is scheduled to be introduced next year. Group PSA Japan Marketing Department Product Planning Puyo Product Manager Manabu Uemura said, "There is also an impression that the hatchback, but in the SUV boom, it may not be much expected in the SUV boom. Among them, the 308 series has played a high sales ratio with 20 to 30%of Peugeot and 40%of Peugeot, after the introduction of clean diesel and various product improvements. " It is a high expectation value from Peugeot in that it is the first model that bears, "he says. Group PSA Japan Marketing Department Product Planning Group Pujo Product Manager Manabu Uemura

The first of the attractiveness of the new 308 is "Design.""If you look at the 308 designs with a strong impact, you can think of a variety of words, sensual, sharp, luxury, and dynamic."Above all, his presence is "Isn't it the most attractive in a group of SUVs, not just in the hatchback?"Peugeot 308

A new Peugeot Emblem was arranged at the center of the large front grill."The grill pattern as if it converge toward this emblem emphasizes the existence, and the emblem uses a material that does not inhibit the ADAS radar wave. Install the ADAS radar behind the emblem, so the number plate.The position is lowered to the bottom and contributes to the front design. "Peugeot 308

Looking from the side, "extended body, wheelbase, stretchy silhouette, and a large space in the rear seats.""The combination of a slightly lowered vehicle height and a smooth line of the nose is visually shows the bonnet, creating an elegant and sporting part that can not be seen on hatchbacks.""It expresses a dynamic and powerful character by the simple and smooth part and the overhang of the front and rear fenders."Peugeot 308

The body size of the 308 hatchback was set by 105mm and the front window was set about 100mm compared to the current current.The total height is 20mm lower, and "Stressing the silhouette of the long nose. The wheelbase is extended by 55mm, the rear leg space is increased by about 30mm.

A 308SW of the station wagon will be introduced a little later from the hatchback."The SW, which has about 40%of the current 308 sales ratio, is also important for the new model," said Uemura.The design says, "It is not a mediocre like stretching the hatchback, but a dynamic, dedicated dedicated rear design. It emphasizes more unique and personalities, such as a second spoiler pursuing aerodynamics."Peugeot 308SW

The size is 280mm in length and the wheelbase is 57mm, and "the extension of the body has contributed to the expansion of the luggage room."The loading capacity is 608 liters for normal use.Peugeot 308SW

Interior is also printed, OK Peugeot is also

The 308 is also a major feature, along with its design, a Peugeot's latest infotainment system called New Pujoe Eye Cock Pit and Peugeot Iconnect.Peugeot 308

Peugeot Eye Cockpit said, "Brand DNA itself, generations have been changed, functions have been reinforced, and modernized. It has evolved significantly in human engineering, quality, design, new infotainment system, and Peugeot iconnect."talk.A new lion is arranged in the center of the small -diameter staying, an ADAS switch on the left side of the pad, and a voice control and media operating switch on the right.

In addition, the digital head -up display and meter cluster that are visible from the steering wheel are equipped with a 10 -inch digital panel, and the GT grade is 3D.Peugeot 308

A new automatic selector is also adopted for the center console, saying that "compact, modern and spaced space has created the operability and the console around the shift beautifully and functionally."Peugeot 308

A digital shortcut switch called "Aituguru" is installed under the top of the touch screen, which is larger in 10 inches placed in the center."It is set like a book opened under a 10 -inch touch screen, providing its own design and practicality. Set a favorite shortcut menu of drivers, such as air conditioning, telephone, audio, application, and ADAS.You can change it freely. "Peugeot 308

And Iconnect has three major features and functions.First, the function that focuses on the user experience called UX cockpit is "a use environment close to a smartphone or tablet."Next, "multitasking personalization is that all of the digital meters, touch screens, and Aitegures can be customized and profile."The third is a fulfilling equipment, saying, "The connector and voice control functions are equipped with connected navigation system and voice control functions starting from" OK Peugeot "."

Safety equipment and ADAS include a blind spot monitor range that detects a vehicle behind about 70 meters away, a rear cross -strafice alert, a hands -off digit that detects driver's driving status, and a bird's -eye view of four cameras.Equipped with a 360 -degree vision that captures the video clearly.

In addition, Peugeot's first matrix LED headlights are about 7 cm ultra -thin, and has a function that automatically adjusts the illuminance and angle by automatically adjusting not only design but also various scenes to support driving.。Peugeot 308

Regarding the planned powertrain, Mr. Uemura says, "Three powertrines are prepared based on the powertrain strategy and power of choice. All are proud power sauce that balance driving pleasure and environmental performance."Mainly installed in entry grade 1.2 liter pure tech gasoline engine.Boasting a high sales ratio of nearly 70%.5 -liter clean diesel engine.And newly adopted 1.It is a plug -in hybrid based on 6 -liter gasoline.All were combined with 8 -speed automatic and explained that "we are under adjustment to acquire all model eco -car tax reductions."

Finally, the rough schedule was introduced, but according to Uemura, "The hatchback is planned to be announced in the first quarter of next year, and the SW will be announced in the second quarter and sequentially introduced."