To co -creation partner models utilizing technology-, President Akio Yamaguchi, Japan, Japan IBM in 2022

Change the sales system at once

―― 2021 was a major change for IBM Japan.

As the number of infected people has increased or decreased in the corona disaster, customers, partners, and Japan IBM employees can work hard and healthy while promoting a number of projects while introducing a new work style.We focused on proposals for the environment we could do.This is an important initiative for IBM in Japan, and will continue.

And after all, there was a big event called Kindrill.Kindrill will be a spunge out of the IBM managed infrastructure service business and plays a role in providing and operating horizontal platforms.Japan IBM will be able to create a platform -free situation that develops an application based on OpenShift, and will be in charge of proposals using technology such as AI and consulting about DX.

――What kind of changes have occurred in Japan IBM due to the branch of Kindrill?

The new aim of Japan IBM is "co -creation partner model that utilizes technology".This will change everything.For example, IBM Japan changed its business system in 2021.Until then, the sales system was built when the products handled by Japan IBM increased significantly in the mid -1990s.I have been doing businesses such as supporting business by outsourcing.This was changed at a stretch, and all employees were in charge of customers and all employees had a specialty.

There will be few conventional sales representatives in Japan IBM in the future.Instead, the number of people called technology sales will increase, and technologies and engineers who support it will be the center, creating a new future with people and technology.This is the future system of Japan IBM.Previously, consulting, hardware, software, and the business in charge of seeing them all, but it would have been nice if the system was only at the IT department.The role of IBM Japan is to sell software to the IT department, provide SI, and receive an order for outsourcing.

However, as IT spreads among the customers, it is difficult to cover only the IT department.Now, every department is working on transformation using technology.In this way, when the customer's form of the customer changes, the co -creation model that is created with customers and partners is more important, and the relationship between N and N is assumed instead of one -on -one.increase.

With these changes, Japan IBM has decided to transform into a "co -creation partner model that uses technology" to support transformations by utilizing technology.

This is different from traditional hardware and software products, SI models, and outsourcing models, and that they risk employees, change formations, and change their mindset.I went for a year.All employees of Japan IBM are in charge of customers, and all employees are specialists have come to the final phase.This will be established in 2022 and will start in earnest.