What is the key to hitting the Galaxy S22 series in the winter era?

Samsung Electronics announced three models on the Galaxy S22 series on the 10th.The photo shows Galaxy S22 Ultra, S22+, S22

　On February 10, Samsung Electronics announced a total of three models of flagship model "Galaxy S22" series. The top model, "Galaxy S22 Ultra", can be stored in S Pen, and a common feature of the series is to enhance the camera function that makes use of AI. Although it has not been revealed in Japan, it is likely that it will appear as a terminal for summer sales. [Image] Galaxy S22 Ultra with different design taste integrates the S series and Note series with Galaxy S22. It also enhances user experience and organically links Google and Microsoft services. Samsung is willing to combine open services to Apple, which builds a closed ecosystem himself and enhances the usability of the terminal. At the same time, such a aim is transparent from the "Galaxy Tab S8" series.

Is the actual situation rebranding of NOTE?Remarked lineup

　As in 2021, Samsung has prepared the Galaxy S22 ULTRA with the name of "ULTRA" in addition to the two models of "Galaxy S22 / S22+" with a different display size, but when you look at the contents, the role of each terminal. You can see that is changing. In particular, Galaxy S22 Ultra, the top model, has changed significantly. The biggest feature of the model is that the S series can be built in S PEN for the first time (Samsung Electronics). Using AI, the performance of the camera was greatly enhanced. Galaxy Note, which was popular with users due to its high productivity, did not include a new model in 2021. According to TM Row (Roh Yasufumi), president and director in the MX business category of Samsung Electronics, Samsung is "integrated the most loved Galaxy Note features in more categories' devices." It is a strategy of. In fact, in 2021, Fol Double Smartphone's "Galaxy Z Fold3 5G" supported S PEN for the first time. "Galaxy S21 Ultra 5g", which is the predecessor of Galaxy S22 Ultra, could not be stored in the main unit, but supported S Pen itself. In the tablet, S PEN has been standardized standard. Galaxy S22 Ultra's S PEN compatible is part of its initiatives. On the other hand, if you look at the design of the terminal, you can see that the actual situation is close to Galaxy Note rebranding. Galaxy S22 Ultra is attached directly to the back of the main unit for Galaxy S22 ULTRA, compared to Galaxy S22 and S22+, which have a camera unit that looks like a mask on the back. Galaxy Note is also more like the upper and lower frames are linear design or the display is curved. It may be difficult for a person who saw only the functions and designs of the main unit to say this terminal as a high -end model of Galaxy S22. From a different point of view, as the Galaxy Z series is becoming the main product, you can receive the lineup of non -foled flagship models in the S series. Galaxy Note also had a model bearing "+" and "ULTRA", but these were unified into "ULTRA of the S series". After the Galaxy Note was postponed, 2021 was not a Galaxy Note, which was a transition period of the brand. As Mr. Law of Samsung says, "This will make it possible to decorate the next chapter of Note's legacy," Galaxy Z Fold3 5G S PEN compatible and Galaxy S22 ULTRA, and input to Galaxy Note. It looks good that you have ended the brand.