"Why IKEA became the world's largest furniture chain?" The 17 -year -old boy started innovation in any plain industry.

* This article is a re -edited part of Jim Mcelby's "Innovation Stack Creating a Business that cannot be imitated" (Toyokan Publisher).

最も波瀾に富まないイノベーション例

The event at Square didn't seem to be a coincidence now.He learned the story of A, P. Gaennini and Bank of Italy, and finally felt like he had found a wise brother.The similarity between Square and Bank of Italy seemed too explicit to ignore.But my research still had a serious problem.

As already mentioned, the initial draft of "" The current common sense is insane 100 years ago, "the initial draft of Italian immigrants started to make one of the world's leading banks is a dramatic painting, and Jeannini is a superhero.It applies to.That was exactly the problem.Jeannini was too much of the character, and it was not the power of the innovation stack that produced such a fierce result, and he could not deny that he was only motivated and creative of this person.That's it.This is a common problem outside the laboratory -there are too many variables that can affect the results.

In order to prove the true power of innovation stacks, you have to find another test case.This time, it was necessary to find a special entrepreneur in a special industry.I was in a position to choose from all human history, so I had hundreds of innovation stacks, so I looked for something that was most intentional.There is no murder, there are no cities that burning, no hero in a cloak.And more important.There is no computer, no viral growth, no network effect.

平板な産業で起業した悪漢

The high -tech industry is exciting, and it's the best to make property, but the data does something terrible.Examining high -tech companies that have succeeded in any industry are difficult to separate the influence of technology itself.That's why people laugh when people imitate Google's management method.If you have a cash flow that can be used for $ 20 billion, you can solve any management mistakes.Google may run the world's best management, but how do you correct the fact that the company can pay the space development plan on its own?

I wanted an exciting data, so I chose a boring industry.This is the industry since the apes have found stone tools.In an industry that is before the letters, all possible innovations should be exhausted.There are thousands of competitors everywhere around the world, and we chose a flat industrial industry.It's too "boring", so it's a stunning example of innovation.

But in this new test case, entrepreneurs were as important as the industry.Once again, the hero in the cloak was exempted.The opposite is good.He wants an introverted and depressed person.He was happy to stay inside the castle city, but was kicked out.A Swedish boy who perfectly applies to this request has been found.He was too perfect.Far from the hero, it was a villain that was found.