"Awesome" and "disappointment" of iPhone 13 are "straightforward evolution" ...

Prepare 5 color variations, including new colors, iPhone 13/13 Mini

Ayumi Mizukawa, a writer who is also an apple freak, currently likes iPhone 12 mini. The iPhone 13 series, which was announced the other day, felt that it was "amazing", but she felt that the whole thing was "disappointed". I asked a frank opinion on what was disappointing. [Image] iPhone 13 series, Apple official online store price (as of September 15, 2021). The iPhone 13/13 mini has the most cheaper terminal price raised by about 4,000 yen, which has been a familiar iPhone that is a familiar iPhone that uses a minor change every day. It is a frank impression that I felt when I saw the new iPhone 13 series, which is sold on September 27. Even if you look at the announcement event held the other day, "I don't know the newness." The essential splendor of Apple products should be in "experiences" instead of "specs (numbers)", but I think they are less evolving that affects ordinary life. To put it simply, it's like "I'm too far away and can't keep up." The reason I felt that only numbers and standards were emphasized at the presentation event, but "1200 Nito" "F1".5 "" Dolby Vision HDR10 HLG "" 5nm process "" 15 billion transistors "" 1.How many people see only numbers such as "7 Micron Pixel" and think "Oh, I want it!" Of course, in recent years, the iPhone has entered the maturity period beyond the tipping point of evolution, so it would be difficult to play a “Magic” that could help everyone, and it would be difficult to Apple, and he is good at the “experience” part. I compensated for a beautiful and beautiful video, but I think there was little excitement that came to my body more than the song "California Soul" that flowed at the beginning of the announcement event. Recent iPhones are no longer a commodity product that you buy every year, and it is for replacement users more than a few years ago, so it may be enough for business with "iPhone 12 minor version upgrade". What are the chips, cameras and displays! As for the complaints, as an individual who loves iPhone 12 mini, I would like to tell you the points that should be noted in the iPhone 13 series and the disappointing points. First of all, as a premise, it is certainly evolving, but the new chips (A15 bionic), camera systems, and displays did not stick to that much because of the personal reasons of the previous "specifications". The performance and power efficiency are better, the photos are more beautiful, the displays are more beautiful, and they are definitely overwhelming than other companies' smartphones. If you look at the announcement events, I don't think it will feel a sense of experience compared to the iPhone 12 series (although it will be more than a few years ago.) Speaking of which, it may be worth noting that the sensor -type optical blurring correction that was installed only in Pro and Pro Max in the 12 series was also installed in 13/13 mini. Being able to take a picture without blurring is a nice evolution for anyone. Also, the 13 Pro / Pro Max has a new sensor and lens on all three back cameras, especially for cameras. In addition to the evolution of A15 Bionic ISP (image signal processor), a brighter with a wide -angle camera F/1.The aperture value is 5, and the shooting performance in dark places has been improved. In addition, the ultra -wide -angle camera, which has a minimum of 2cm macro photography, and a 77mm telephoto camera, which has three times the optical zoom, has the potential to change the "photo experience". Furthermore, the 13 Pro / Pro Max display corresponds to Promotion for the first time as an iPhone, and the refresh rate of the screen has reached 120Hz from the conventional 60Hz to 120Hz, especially for game fans. Only the two new features are amazing, "Photograph style" and "cinematic mode" that I felt most wonderfully in this iPhone 13 series. The photograph style is a function that automatically performs the image processing of the photo according to the user's preference. You can get your favorite photo that you can't get with a filter. On the other hand, the cinematic mode is a function in which the iPhone camera automatically changes the focus position according to the subject. "The weakness of the iPhone so far was that I couldn't get a depth from the lens," said a film director who appeared in the announcement event, but if this function is, an amateur has a depth like a movie. You can shoot a video. With the iPhone, I think that it is a new function like Apple to promote the experience of "what you can only do professionals can be familiar to ordinary people." At the same time, I am looking forward to making new photos / video expressions by professional creators, and being able to taste it in my daily life. While it is not cheaper, the evolution of half / unfortunately half is that the "notch (TrueDepth camera system)", which has a built -in front camera and microphone on the front of the main unit, has become 20 % smaller. It is. I'm glad that the display area has become wider, but it's doubtful how effective it is at 20 %. I wanted Apple to realize the "notches" (completely display) that Apple would aim for. Also, the fact that the battery time is extended compared to the iPhone 12 series is certainly evaluated. 13 / Pro Max 2.5 hours, 13 mini / Pro 1.It's amazing because it can be used for 5 hours for 5 hours, but the battery capacity of 12 mini is particularly small, so I wanted the driving time to be a little longer. On the other hand, the point that was completely disappointing is that the interface is still Lightning. Now that Mac and iPad have almost been transferred to USB-C, I feel that even in combination of peripheral devices that are familiar, USB-C will be installed as soon as possible. Also, it is a negative point that Proraw was not supported in 13/13 mini, and when you look at SNS, many people feel sorry that the Touch ID was not installed with Face ID (individual). I don't think so). The most disappointing thing was the selling price. The price of 13 mini is 86,800 yen for 128GB, 98,800 yen for 256GB, 122,800 yen for 512GB, 128GB for 128GB, 110,800 yen for 256GB, 134,800 yen for 512GB, and simply compared with storage capacity, about 1,000 yen is cheaper. Although it is, the starting price (price of the cheapest terminal) has been raised by about 4,000 yen because the 64GB model is gone. The price of Pro / Pro Max is increased in total capacity compared to the 12 series. Will the high -priced route of the iPhone that seeks a value change lasts continues? I agree with pursuing the "best iPhone" for professionals, but for many people, the recent iPhone is over -spec, so Apple is not "the best iPhone = the most expensive iPhone". I would like you to make improvements different from the vector of evolution up to. This time, I praised the "photograph style" and "cinematic mode", but the question remains how many people use it in everyday life ... For example, the performance can be a bit sacrificed, so what about an "iPhone that won't break even if you drop it?" Equipped with the iPhone 12 series, 13 "ceramic shields" that protect the display are followed, but I think this is a great evolution. This is because the drop -resistant performance has been improved by 4 times compared to the iPhone 11, so I feel a sense of security that does not break even if I use it somewhat violently in everyday use. Apple in the world must of course be studying, but I hope that such "innovation directly connected to daily life" will be fulfilled on the next iPhone (and "iPhone with a week of battery". ?).

Ayumi Mizukawa